ABOUT

An Executive Coach in San Francisco, NYC, London, and Beyond.

Executive coach Jill Wetzler teaching a program
Human resources and DEI consultant

Work shouldn’t be something people endure—it should be where you grow, thrive, and feel seen.

But too often, poor leadership, toxic culture, and lack of clarity hold teams back and leave individuals burned out or disengaged. These challenges don’t just impact individuals—they ripple through entire organizations. Teams lose trust, innovation stalls, and businesses suffer.

I help organizations break that cycle. With years of leadership experience in fast-paced tech environments, I bring deep, hands-on expertise to coaching and consulting. My work centers on developing leaders and teams who create inclusive, high-performing cultures—where people do their best work and businesses achieve lasting success.

With gratitude, Jill

Jill’s Approach

  • Science-Backed

    Jill’s practice integrates neuroscience-backed coaching techniques with practical guidance, resulting from her experience scaling both teams and technology in organizations with high standards of performance.

  • Empathy Powers Success 

    Jill rejects the notion that execution and empathy are at odds. A culture of care is the foundation for sustainable performance, innovation, and business growth. 

  • Custom-Crafted Solutions 

    Every team is unique—and so are the challenges they face. That’s why Jill offers custom-crafted solutions tailored to your organization’s specific goals, culture, and needs.

  • Understanding Your Roots

    Jill’s approach is thoughtful and collaborative—she listens first to ensure that any support she provides aligns with your values, voice, and what your team truly needs to thrive.

With 20 years of experience as a technology leader, advisor, and executive coach, Jill has led engineering teams at some of Silicon Valley’s fastest-growing companies.

Technology leader and coach Jill Wetzler

Salesforce

Jill began her technology career at salesforce.com, where she and her teams launched some of the company’s very first platform offerings.

Lyft

Jill built and scaled Lyft's Infrastructure Engineering organization, tackling some of the company's most extreme scaling challenges during the rise of the ridesharing industry. Her team built many of Lyft’s most critical backend systems, including Envoy Proxy, which was open sourced in 2016 and is currently in use by many of the largest tech companies in existence today.

Twitter

Jill and her team of engineers and data scientists launched APIs used by both corporate clients and research institutions.

Pilot

As the VP of Engineering at Pilot, Jill's teams built technology to automate the financial back office, becoming the largest provider of bookkeeping, tax preparation, and CFO services for startups and small businesses in the U.S.

Jill is experienced in scaling engineering organizations and their technology stacks through periods of high growth, but she’s equally passionate about scaling this impact across all areas of the business.

Leaders are most effective when they are aligned across departments. Jill has experience helping people deepen their cross-functional relationships and find inspiration in the way other department leads approach their organizations’ challenges. She especially loves working with HR and People organizations to create structured programming that allows for both consistency and flexibility across various functions. Jill has comprehensive experience building out structured recruiting processes for individual contributor and management roles, designing and administering company-wide 360 feedback programs, creating self-sustaining group-coaching programs for managers, developing career ladders, leading organizational and headcount planning, organizing strategic off-sites, and more. Her approach when working within a single organization is to build sustainable programs that can be adapted across all areas of the business.

Jill works as an executive coach in San Francisco, New York City, and London, but is available to collaborate with client’s worldwide. She offers her services both virtually or in-person depending on her client’s needs.

Jill received a certificate in Brain-Based Coaching from the NeuroLeadership Institute and loves coaching leaders at all levels and across all industries. She completed her BS in Computer Science at Carnegie Mellon in 2005 and is currently located in the vibrant town of Oakland, California.

FAQ

    • Individual leaders at organizations of any size

    • Organizations navigating scaling challenges

    • Culture-focused teams with ambitious goals

    • New and emerging managers

    • Middle managers, directors, and senior directors

    • Senior individual contributors looking to scale their impact, with or without management responsibilities

    • Teams seeking support to lead with clarity and impact

    • HR or organizations wanting to invest in training for their leaders

    • Learning and development teams looking to partner with an experienced operator

    • Inexperienced or newly promoted managers

    • Low velocity and execution challenges

    • Leadership burnout or lack of confidence

    • Shifting culture during periods of growth or change

    • Scaling teams and designing effective org structures

    • Misalignment around goals, roles, and expectations

    • Poor or inconsistent feedback practices

    • Low morale and culture challenges

    • Ineffective or unclear hiring and promotion processes

    • Lack of diversity and inclusion in team development

    • Difficulty building cross-functional trust and collaboration

    • Underdeveloped career ladders and growth paths

    • Confusion or friction in team communication

    • Building trust between leadership layers and ICs

  • Jill begins by listening to your needs and formulating a plan with you. She takes time to understand the company’s goals, team dynamics, and existing strengths before recommending any path forward. Drawing on years of experience leading technical teams and shaping culture in high-growth environments, she tailors each approach to fit the unique context. Whether through workshops, coaching, or fractional support, every engagement is grounded in collaboration, clarity, and what will make the most meaningful impact for that organization.

  • Jill takes the time to understand your culture, values, and goals before offering guidance. Her role isn’t to impose a new way of working, but to partner with you in uncovering solutions that fit your team. Any changes made are led by you and designed to align with what already makes your organization strong—just with greater clarity and intention.

Trusted by organizations worldwide, including:

  • “Jill has helped clarify my purpose as a leader, sharpen my coaching skills, and solidify my impact—impact that's felt not just in my work, but the work my team does, as well. Her guidance is thoughtful, direct, and deeply effective.”

    — Gwen McGarry, Senior Vice President, Creative at M+R

  • “What Jill accomplished was beyond anything I'd hoped would be possible. She acted as an embedded member of our team who took time to understand Sigma's unique culture and organizational processes, and she continuously delivered comprehensive programming consisting of engaging and interactive workshop content, peer-to-peer learning, 1:1 coaching, and resources which are now used by our managers in their day-to-day operations.”

    — Orla Clifford, VP of Operations at Sigma Computing

  • “Jill and I were matched through a mentorship program at First Round Capital and it has had an amazing impact on my career. Every meeting that we've ever had has changed my outlook on how to approach engineering management for the better. Recognition, career development, team culture, diversity, hiring, performance management, and recruiting are just some of the topics that Jill has the expertise and real-world stories with.”

    — Andrew Ha, Engineering Manager

See what’s possible. Get in touch.